We build Business Apps for brands like Habitat, Radisson and The Mayfair Hotel. While Consumer Apps have exploded and been hugely successful, we are in the early stages of the Enterprise or Business Apps explosion. This is the growing focus in the apps world and a speciality of RoqSTA, which is pioneering the evolution of Business Apps in the UK.
As opposed to Consumer Apps, which are customer-facing, Business Apps are for internal use only. They power employees' day-to-day work, keeping them secure, productive and happy. They are not a vertical within the business but rather reach horizontally into all aspects of it - and can benefit every department - from Operations and Sales, to HR and Customer Service.
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BENEFITS OF BUSINESS APPS
With wide adoption of Smartphone's and growing demand for mobile tablets across many industries, mobile devices alone will not provide a competitive advantage, but custom Business Apps can. Organisation's are now looking to Business Apps to revolutionise the way they deliver their products and services to customers. Business Apps can increase savings, sales and profits; improve customer service; boost efficiency and more.
Customer Service
- ★ Immediate access to client data
- ★ Consistent customer experience
- ★ Audit trail enables immediate response and resolution
Human Relations (HR)
- ★ Employees kept safe, productive and happy
- ★ Security of corporate data
- ★ Excellent feedback mechanism
Marketing
- ★ Consistency of brand and messaging
- ★ Consolidate multiple campaign data
- ★ Push updates and digital sales tools instantly
Operations
- ★ Access mission critical data ‘on the go’
- ★ Everyone current on products, pricing and policies
- ★ Increased visibility of staff activities
Sales
- ★ Streamline sales processes
- ★ 'Wow' factor maximises value of every interaction
- ★ Lead generation tools
Learn more about Business Apps. Ask us for a Free Demonstration.
BUSINESS APP TOOLKIT
Our Business App Toolkit is offered to all our Business App clients. No other app development company does this. The toolkit is 100% customisable and consists of a series of data collection, analytical and marketing software programmes that plug-in to your Business App to provide the following unique features and benefits:
- Allocate Sales Leads
- Set Service Level Agreements
- Customise Sales Enquiries
- Manage Prospects
- Segment Customers
- Create Email Templates
- Automate Email Marketing
- Integrate Google Analytics
- Manage Workflows
- Create a Shared Calendar
- Schedule Appointments
- Audit Trail Reports
- Create & Manage Tasks
- Create Custom Checklists
- Distribute Checklists
- Volume Reports
- Sales Conversion Reports
- Appointment Tracking Reports
- Response Rate Reports
- Lead Bank Reports
- Customer Survey Reports
- Customer Mapping Analysis
- Channel Tracking Reports
- Create Customer Surveys
Learn more about Business Apps. Ask us for a Free Demonstration.
Read More +In 2008, the same year Apple launched its iPhone App Store, the mobile app market brought in $349 Million in revenue. By the end of 2011, it will be an estimated $7.68 billion. And Apple will take in almost $3 billion of that. Even in 2007, when the first iPhone was released, the consensus was that it would revolutionise the mobile phone industry. But at the time, few imagined that it would spawn a multibillion-dollar ecosystem of related markets, like iPhone mobile apps; a market that has been further fuelled by the popularity of Apple’s iPad.
From Angry Birds to Instagram, iPhone and iPad mobile apps are now as common in our lives as television; so much so that an estimated 24 Billion mobile apps were downloaded in 2011. That's a little more than three apps for every person on Earth!
Apple takes a 30 percent commission for each iPhone app and iPad app sale on its App Store, which some think is too much. Still, the App Store has paid out more than $2.5 billion to developers so far. It's also helped turned dozens of them - like Angry Birds creator Rovio - into massive success stories. The Finnish company’s hit game has been downloaded more than 350 million times, reportedly generating some $70 million in revenue and spurring talk of an IPO that could value the business at more than $1 Billion.
As it stands, there are more than 425,000 iPhone apps that users can choose from, but that hasn’t scared off competitors. The Android OS, which has more than 300,000 apps on its Android Market, has managed to even the playing field, at least when it comes to downloads. Research firm Ovum recently reported that Android app downloads are set to surpass Apple app downloads for the first time. But that won't necessarily lead to the same revenue Apple rakes in. This is partly because Android apps face a level of piracy (and malware) not seen with Apple, and partly because Apple customers have grown more accustomed to paying for their content and downloads. The fact that a developer's app may not always work across the Android OS family also remains an issue.
Some are already betting the latest version of the iPhone will only serve to widen Apple's mobile app advantage. If consumers flock to the new Apple model, which posted 1 million pre-orders, a record for Apple, the impact on the iPhone's mobile app market share would be huge. By 2015, Research2Guidance estimates the mobile market will be worth $22.8 billion, and every recent forecast suggests Apple's device will be leading the way in market share.